Rooted in Norfolk | AW26
We are shaped by the places we call home. Rooted in Norfolk celebrates a connection to landscape, community and heritage that stays with us, inspiring the way we live, the way we dress & the stories we tell.
For Autumn/Winter 2026, Jarrolds returns to those roots with a campaign created in partnership with the Norfolk Wildlife Trust, photographed within the woodland and natural landscapes of Norfolk that have inspired generations. As the Trust marks its centenary year, the collaboration brings together two organisations that share a long standing connection to the county and a belief in celebrating what makes it unique.
Women's fashion
This autumn and winter, Jarrolds' fashion collections celebrate timeless style and thoughtful dressing. Inspired by the changing landscape, the collection combines rich earthy tones, effortless layering and enduring wardrobe staples designed to be worn and loved for years to come. Soft knitwear, structured outerwear and refined tailoring in shades of camel, olive, chocolate and rust capture the warmth and character of the season.
Curated by our experienced buying team, the collection brings together standout styles from Barbour, Holland Cooper and White Stuff, alongside exclusive pieces from Fairfax & Favor. Rooted in heritage craftsmanship and contemporary design, these versatile pieces work effortlessly across everyday and more formal occasions. Layering textured knitwear with structured outerwear and complementary seasonal tones creates a wardrobe built on quality, longevity and enduring style.
Men's fashion
This autumn, Jarrolds Menswear returns to the enduring appeal of timeless style, with a collection shaped by quality, versatility and thoughtful design. Inspired by the colours and textures of the season, rich shades of earthy green, deep navy and soft stone are woven through premium knitwear, tailored outerwear and everyday essentials, creating a wardrobe that feels both contemporary and enduring.
Carefully selected by our menswear buying team, the collection brings together standout pieces from Barbour, GANT and Peregrine. Chosen for their craftsmanship, authenticity and lasting appeal, each piece reflects a considered approach to dressing that values quality over trend. Layering textured knitwear beneath tailored outerwear and building outfits around complementary seasonal tones creates a versatile wardrobe that transitions effortlessly from everyday wear to smarter occasions, ensuring timeless style season after season.
More than a fashion campaign, Rooted in Norfolk is a reflection of place, belonging and identity. It recognises that while life may take us in different directions, there is value in staying connected to the people, communities and landscapes that shaped us. For many, that connection is found in Norfolk; a county defined by its independent spirit, creativity and enduring sense of home.
Set against the backdrop of one of Norfolk's many stunning natural environments, the campaign showcases the new season collections for men and women while celebrating the county itself. It is a reminder that wherever we go, whatever we wear and however our styles evolve, we never stray too far from our roots.
The Jarrolds experience
Our complimentary styling service
Jarrolds Personal Stylists Florrie and Katy are here to help you reconnect with your wardrobe for the season ahead. Taking the time to understand your lifestyle, personal style and the way you want to feel in your clothes, they offer a thoughtful and tailored approach to dressing that goes beyond trends.
Whether you are looking to refresh your wardrobe with a few carefully chosen pieces or curate a complete new-season look, their expert guidance will help you discover styles that feel authentic, versatile and effortlessly wearable. With an eye for detail and a deep understanding of the collections, Florrie and Katy make finding the right pieces a personal and enjoyable experience.