Jarrolds in the Community
We have always sought to operate under strong ethical principles and play our part in supporting the community and local charities.
This year Jarrolds are supporting Nourish Norfolk, a local charity who concentrate on alleviating food poverty across our region. Sadly in the beautiful county of Norfolk known for centuries for agriculture and food production, there are thousands of people struggling to access good quality, affordable food. On top of this, existing food inequalities within society have only widened as a result of the global pandemic. Covid-19 has brought the reality of food poverty even more to the forefront, with people who have never asked for help before experiencing real hardship. Having lost their jobs or had income reduced, many simply cannot afford to buy enough food to properly nourish themselves and their families. In Norfolk, around 86,000 people worry that they could struggle to provide adequate food for their household in the future.
Nourishing Norfolk believe that everyone in Norfolk should be able to eat well, every day. That doesn’t mean having to rely on one of the emergency food parcels that are currently a lifeline for many families, and it should not mean having to fill your shopping basket with cheaper, low nutrition food either. It means everyone being able to afford to choose the food they would like to buy; so they can put together well-balanced, nutritious meals. We’ll be undertaking a number of fund raising activities to help them meet their targets for this year including Quiz and Chips, Run Norwich and more.
Previous charities supported by Jarrolds:
St Martins addresses the needs of homeless people in Norwich and Norfolk. They offer emergency accommodation, residential care, support and development to enable everyone to achieve their full potential and a greater level of independence. They help homeless people and those at risk, by offering them a helping hand.
Little Lifts believe that small gestures can make a big difference to women having chemotherapy treatment for breast cancer. Every year approximately 55,000 women are diagnosed with breast cancer in the UK, making it the most common cancer and they’re on a mission to support them.
Priscilla Bacon Lodge
Priscilla Bacon Lodge in Norwich is the existing hospice delivering specialist end-of-life care for the people of Norfolk and Waveney. It was built over 40 years ago, following a county-wide fund-raising appeal led by Priscilla, Lady Bacon. Despite the excellent work of Priscilla Bacon Lodge and other end-of-life services, the percent-age of the population able to receive specialist end-of-life care in Norfolk and Waveney is amongst the lowest of any English county, therefore they need to raise £12.5 million to build a new hospice to replace Priscilla Bacon Lodge.
On the Sunday 23rd of October 2022 Team Jarrolds took on the challenge of Run Norwich in support of the Nourishing Norfolk initiative to help ensure that no one in Norfolk goes hungry. Team Jarrolds completed the 10km road race whilst also raising an impressive £778.75 towards our colleague charity Nourishing Norfolk.
Keeping Abreast More Than Just Fashion…Shows
Jarrolds fashion supported local breast cancer charity Keeping Abreast at their annual fashion event, styling thirteen models with two outfits for the More Than Just Fashion shows.
Jarrolds Beauty also got involved, hosting a Big Pink fundraising weekend in the Beauty Hall, raising a brilliant £771.72 through raffles, pink makeup looks, collections instore and more.
GoGoDiscover Dinosaurs in support of Break Charity
In the Summer of 2021, 21 Tyrannosaurus Rex appeared in Norwich City Centre for the GoGoDiscover trail. Jarrolds sponsored their own dinosaur which is located on the third floor of the London Street store.
The Jarrolds dinosaur is designed by artist, Sally Adams in the style of a dog including a giant bone and his own jungle habitat.
Macmillan Bake Sale
In October Jarrolds colleagues joined in the nationwide bake sale for Macmillan. Thanks to the many delicious colleague cakes on offer, the bake sale raised a total of £202.92.
Big Clear out for Cancer
Jarrolds teamed up with local cancer charity The Big C to launch the Big Clearance for Cancer. For every fashion clearance bargain sold, we donated £1 to this fantastic cause. It was a tough year for them with all their shops closed, so at Jarrolds, we found a way to help out.
Jarrolds donated £2,000 to Big C’s Nearer to Home Appeal towards the local cancer charity’s new Norwich support centre due to open in early 2022.
Jarrolds in the community
From taking an active role in working with other local organisations, such as Norwich BID, and with partners such as the University of East Anglia, National Centre for Writing, The Eastern Daily Press, Norwich University of the Arts, Norwich Theatre and the Norfolk & Norwich Festival, Jarrolds support a wide variety of local charities and initiatives.
We want to help make Norwich and Norfolk an even more vibrant community, raising the area’s profile and creating an attractive environment to live, whilst supporting those who are in need.
As part of its commitment to the community, the company supports Norfolk Community Foundation, which is now one of the largest distributors of funds for charitable purposes in Norfolk, by providing free office accommodation.
In 1965 John Jarrold, then chairman of the company, and his wife Grace established the John Jarrold Trust as a charity separate from the company but deriving its income from a shareholding in the company. The trust supports charitable causes mostly in Norwich and Norfolk. Since its foundation, the trust has distributed over £4m back into the community. The trust is not currently accepting new applications due to the impact of the Covid crisis on its funding but hopes to be able to re-open in a limited way before too long.