Norfolk and Waveney Mind

The Jarrolds charity for 2024 is Norfolk and Waveney Mind, the leading mental health charity in Norfolk and Waveney.

Norfolk and Waveney Mindsupport people with a variety of needs, from people experiencing moderate depression and anxiety to those in mental health crisis. They believe no one should have to face a mental health problem alone, and to make this vision a reality provide an extensive range of mental health services, along with associated training, advice and information.  

As a local Mind, Norfolk and Waveney Mind are an independent charity – raising their own funds, with a board of Trustees who are responsible for how the chairty is run. Being local, Norfolk and Waveney Mind understand the community and tailor services in response to what people need most. Being part of the Mind national network means Norfolk and Waveney Mind benefit from shared support, knowledge and ideas.

Previous charities supported by Jarrolds: 

Nourish Norfolk

Nourishing Norfolk believe that everyone in Norfolk should be able to eat well, every day. That doesn’t mean having to rely on one of the emergency food parcels that are currently a lifeline for many families, and it should not mean having to fill your shopping basket with cheaper, low nutrition food either. It means everyone being able to afford to choose the food they would like to buy; so they can put together well-balanced, nutritious meals. Jarrolds hosted a number of fund raising activities to help them meet their targets for this year including Quiz and Chips, Run Norwich and more.

St Martins

St Martins addresses the needs of homeless people in Norwich and Norfolk. They offer emergency accommodation, residential care, support and development to enable everyone to achieve their full potential and a greater level of independence. They help homeless people and those at risk, by offering them a helping hand. 

Little Lifts

Little Lifts believe that small gestures can make a big difference to women having chemotherapy treatment for breast cancer. Every year approximately 55,000 women are diagnosed with breast cancer in the UK, making it the most common cancer and they’re on a mission to support them.

Priscilla Bacon Lodge

Priscilla Bacon Lodge in Norwich is the existing hospice delivering specialist end-of-life care for the people of Norfolk and Waveney. It was built over 40 years ago, following a county-wide fund-raising appeal led by Priscilla, Lady Bacon. Despite the excellent work of Priscilla Bacon Lodge and other end-of-life services, the percent-age of the population able to receive specialist end-of-life care in Norfolk and Waveney is amongst the lowest of any English county, therefore they need to raise £12.5 million to build a new hospice to replace Priscilla Bacon Lodge.

Run Norwich

On the Sunday 23rd of October 2022 Team Jarrolds took on the challenge of Run Norwich in support of the Nourishing Norfolk initiative to help ensure that no one in Norfolk goes hungry. Team Jarrolds completed the 10km road race whilst also raising an impressive £778.75 towards our colleague charity Nourishing Norfolk.

Jarrolds in the community

From taking an active role in working with other local organisations, such as Norwich BID, and with partners such as the University of East Anglia, National Centre for Writing, The Eastern Daily Press, Norwich University of the Arts, Norwich Theatre and the Norfolk & Norwich Festival, Jarrolds support a wide variety of local charities and initiatives.

We want to help make Norwich and Norfolk an even more vibrant community, raising the area’s profile and creating an attractive environment to live, whilst supporting those who are in need.

As part of its commitment to the community, the company supports Norfolk Community Foundation, which is now one of the largest distributors of funds for charitable purposes in Norfolk, by providing free office accommodation.

In 1965 John Jarrold, then chairman of the company, and his wife Grace established the John Jarrold Trust as a charity separate from the company but deriving its income from a shareholding in the company. The trust supports charitable causes mostly in Norwich and Norfolk. Since its foundation, the trust has distributed over £4m back into the community. The trust is not currently accepting new applications due to the impact of the Covid crisis on its funding but hopes to be able to re-open in a limited way before too long.