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More About Whistles

Whistles was founded in 1976 by Lucille and Richard Lewin.

In early 2008 former Top Shop director Jane Shepherdson purchased a 20% stake in the brand and went on to become chief executive.Jane took the brand from a boho-chic vibe to a sophisticated palette with cleaner silhouettes for “effortless” and minimalist style appealing to customers who are confident about fashion, have their own innate style, knows what she wants to look like, quite independent, works in creative industries like media, fashion, and the arts.

Colours moved forward from baby pinks and lilacs to olives, camel, china blue, tea rose, and plenty of black.

South African retailer The Foschini Group (TFG) purchased Whistles in March 2016 adding to their growing portfolio of brands. Phase Eight and Hobbs London are part of this portfolio which can also be found in store and online at Jarrold Norwich.

Whistles is far from fast fashion, the customers are professionals who desire more expense and quality from their clothing however want to retain “the excitement of trends”.

Contemporary cuts, unique prints and wardrobe staples are waiting to be discovered.

Here at Jarrold, expect to find dresses, knitwear, skirts, jeans, tops and jackets as well as coats. We also stock modern statement jewellery from Whistles and premium accessories including handbags and purses.

Shop our new styles and Whistles sale now.