Norfolk Day 2026

27 July - 1 August

For over 200 years, Norfolk has been our home. Its rich heritage, beautiful landscapes, vibrant communities and independent spirit continue to inspire everything we do.

Join us in celebrating Norfolk Day and the people, places, producers and traditions that make this county truly unique. Together, let's celebrate everything that makes Norfolk such a wonderful place to live, work and visit.

Norfolk Day 2026 in-store events Discover now
Our commitment to Norfolk, all year round Discover now

Norfolk Day 2026 in-store events

Celebrate Norfolk Day with us and experience the very best of local food and drink. Visit The Food Hall to enjoy a range of delicious tastings featuring some of Norfolk's finest produce, and take advantage of our exclusive offer on Norfolk wine in our restaurants. Whether you're a proud local or simply love great food, there's no better way to mark the occasion.

Food & drink tastings

Saturday 1 August

We are delighted to welcome a variety of local food and drink companies to the Food Hall on the Lower Ground Floor.

Throughout the day, visitors can enjoy complimentary tastings, discover new products, and learn more about their brands, ingredients, and production methods. Whether you're a food enthusiast or simply curious to try something new, there's something for everyone to enjoy.

Barsham Brewery shop now
Flint Vineyard shop now
Cheese Sampling in-store only
Buff Bean Hummus IN-STORE ONLY
The Garden Pantry SHOP NOW
Javabean SHOP NOW
Gnaw SHOP NOW

Wine offer

      Treat yourself to a taste of Norfolk with a 175ml glass of locally produced Norfolk wine for just £2.70. This fantastic offer is available at The Bay, The Exchange and Benji's, making it easy to enjoy a quality local wine wherever you choose to dine or relax.

      Available Monday 27 July - Saturday 1 August.

      Discover all Restaurants
      The Bay
      The Exchange
      Benji's

      Our commitment to Norfolk, all year round

      From championing local producers and supporting regional businesses to fundraising for local charities and creating opportunities within our communities, we're proud to play our part in helping Norfolk thrive. Celebrating and investing in the people, places and organisations that make this county so special is something we're passionate about every day of the year.

      Norfolk brands

      Discover a fantastic range of local brands throughout our store, from stylish fashion and beauty products to unique homeware and toys.

      At Jarrolds, we're proud to champion local businesses and showcase the incredible talent, creativity, and craftsmanship found across our region.
      Nor-Folk Ground Floor
      Q+A Ground Floor
      Percy Nobleman Ground Floor
      Startle Gallery Second Floor
      Noor Second Floor
      Orchard Toys Third Floor

      Our Jarrolds Hampers & Type of Food

      From our Signature Norfolk Hampers, carefully curated to celebrate outstanding food and drink producers, to our own Our Type of Food range, we take pride in sourcing locally wherever possible. By working closely with trusted Norfolk suppliers, we not only support our local community but also ensure that our customers can enjoy authentic, high-quality products that reflect the unique character and flavours of the county.

      Discover our Norfolk Hampers

      6 Bottle Norfolk Wine Selection shop now
      The Taste of Norfolk Hamper shop now
      4 Bottle Norfolk Wine Selection shop now
      Norfolk Wonders Hamper shop now
      Jarrolds Norfolk Heritage Amber Ale 500ml £3.95
      Jarrolds English Whisky Jarrolds Exclusive 10yr Sherry Cask Whisky £95
      Jarrolds Blue Raspberry Bon Bons Sweet Bag 160g £3.50
      Jarrolds House Blend Coffee 227g £8
      Jarrolds Milk Chocolate Jazzies Sweet Bag 160g £3.50
      Jarrolds Essence Wholegrain Hop & Honey Mustard £5

      Jarrolds Letheringsett

      Fakenham Road Letheringsett Holt NR25 7JJ

      Nestled in the heart of the Norfolk countryside, Jarrolds Letheringsett is a destination where great food, local produce and warm hospitality come together. Browse our farm shop, filled with the finest seasonal ingredients and products sourced from trusted local suppliers, or relax in our cosy restaurant and enjoy freshly prepared dishes inspired by the flavours of Norfolk.

      Whether you're stopping by for a leisurely breakfast, lunch with friends, or simply to stock up on local favourites, Jarrolds Letheringsett offers a welcoming space to slow down and savour the best of the season. With a programme of live events throughout the year, there's always something new to discover.

      Discover Jarrolds Letheringsett

      Supporting Norfolk charities & businesses

      Giving back to our community is at the heart of what we do. Each year, our colleagues come together to choose a charity that will become the focus of our fundraising efforts, supporting causes that make a real difference to people across Norfolk.
      Jarrold Growth Fund

      The Royal Norfolk Show

      Since 2013, we have proudly been part of the Royal Norfolk Show, bringing a taste of our brand to one of the region's most celebrated events. Over the years, we've delighted visitors with inspiring fashion shows, delicious food and drink tastings, our much-loved signature hampers, and a host of exciting experiences. It remains a highlight of our calendar and a wonderful opportunity to connect with the local community and showcase the very best of what we have to offer.

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