A Guide to Corporate Gifting

Corporate gifting is a thoughtful way to build stronger relationships, show appreciation, and leave a lasting impression. Whether it’s for a loyal client, a hardworking employee, or a valued partner, the right gift can say thank you, well done, or we’re thinking of you.

We’ve put together a guide on corporate gifting – why it matters and ideas for corporate gifts. 

Why Corporate Gifting Matters

Reasons to consider corporate gifts include:

  • Building loyalty - a well-chosen gift helps reinforce long-term relationships with clients and partners. 

  • Boosting employee morale – acknowledging your team’s work, especially during busy or challenging periods, can improve engagement and motivation. 

  • Leaving a lasting impression - gifts that feel personal or high-quality help you stand out from the competition. 

  • Strengthening brand identity - gifting is a subtle way to express your company’s values and style.

Who to Gift To

Examples of whom to send a gift to include:

  • Clients and customers - especially long-term clients or those you’ve worked closely with on important projects. 

  • Employees - ideal for work anniversaries, end-of-year thank-yous, team wins or personal milestones. 

  • Suppliers and partners - a thank you gesture can go a long way in maintaining good working relationships. 

  • Prospective clients - a soft-touch introduction that keeps your business top of mind.

What Makes a Good Corporate Gift?

It isn’t always a one-size-fits-all approach, but we’ve provided some guidance to keep in mind when choosing a corporate gift:

  • Aim for a useful or indulgent gift. 

  • Choose a few high-quality items over a large bundle of lesser quality ones. 

  • Consider branding carefully (subtle branding - or none at all - often feels more tasteful). 

  • Presentation counts – a well-packaged gift always feels more premium.

Types of Corporate Gifts

  1. Food and Drink Hampers
    Hampers can be neutral or tailored to the recipient. They suit most occasions and come in a range of sizes and price points.
  2. Desk and Office Gifts
    High-quality notebooks, pens, calendars, or desk accessories – especially if they’re beautifully designed or sustainably sourced.
  3. Wellness and Lifestyle Gifts
    Scented candles, herbal teas, bath products or digital wellness subscriptions – great for team wellbeing.
  4. Branded Merchandise
    If it’s done well (stylish, practical and subtle) branded gifts like tote bags, reusable water bottles or tech accessories can be a hit.
  5. Gift Vouchers or Experiences
    A flexible option that allows the recipient to choose what works for them. Popular for employee rewards or thank-you gestures. 

View our range of Corporate Gift Hampers.

What to Consider Before You Send

  • Timing - end-of-year holidays are traditional, but birthdays, work anniversaries, or project completions are often more impactful. 

  • Dietary needs or restrictions - always check for allergies or preferences when gifting food. 

  • Cultural sensitivities - avoid anything that could unintentionally offend or feel inappropriate across different cultures or regions. 

  • Budget - set a clear budget per gift or per recipient and stick to it.

Thoughtful Gifting

Corporate gifting is a powerful way to connect with people on a human level. Whether it’s a luxury hamper or a simple handwritten card paired with a useful gift, the aim is the same - to show appreciation in a thoughtful, meaningful way. 

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