NICI toys have since its inception, given joy to millions. Starting in 1986 in Germany, NICI has since become a world leader in the manufacture of plush toys. The high quality materials and workmanship used to make each NICI toy ensures that maintains its plush cuddliness. NICI toys are suitable for all ages from birth onwards and are tested to the highest standards to ensure that your child gets the best plush toy available. We stock a wide range of NICI toys in our Norwich store including booties, soft balls, and comforters.