Ultimo lingerie was first launched 1996 by its creator Michelle Mone 0BE, and ever since has been synonymous with quality crafted, cleavage enhancing lingerie. What separates Ultimo lingerie from its competitors is its innovative use of silicone gel within its designs which adds up to 2 cup sizes giving you fabulous cleavage while maintaining the natural look. But above all, Ultimo lingerie is comfortable to wear due to its perfect fit bras and seamless briefs. Ultimo delivers gorgeous and expertly crafted lingerie for every occasion in sizes up to a G cup. The success of Ultimo lingerie can be seen in that it was the first UK lingerie brand to debut on the catwalk at New York Fashion Week, 2009. We stock a selection of Ultimo lingerie at our Norwich store including Ultimo’s OMG and Bridal range.